Data in hands
Solidify your business, and do not miss out on growth opportunities.
The term ‘data-driven work’ has become a buzzword for businesses looking to achieve productivity and digital transformation. We all know that being able to view and analyze data is essential. However, using data in our daily operations and tasks is still challenging.
There is inefficiency in every business operation. The frustrating delays and gaps caused by operational inefficiency make you and your business suffer tremendously.
Let us ask you a few questions:
- Does your VP of Sales know why the revenue is lower than expected?
- Does your marketing team have access to various data sources to target the right audience? Can they manage personalized messages and promotions instead of asking your IT team?
- Can you notify all relevant team members whenever you need to take prompt actions and deliver them to your customers?
- Can all team members be provided with the corresponding access to their own sub-level KPIs and levers for effective decisions and execution?
- Do you know how many users are signing up for your service right now?
- Is your team using real-time data, not an outdated printed one?
- Can your team leverage data dynamically at work, keeping up with the changes in your business?
Such operational cracks cause many problems in business. If you have answered no to any of the questions above, continue reading.
Let’s assume that you are a Sales Director. You are reading a report that demonstrates the lower performance of the southern region compared to others. You need detailed data, including the higher and lower percentile of customer spending trends, a list of customers, net retention per account, and churn rates, so you can figure out why sales are dropping.
You soon get frustrated because you realize how hard it is to get the mentioned data in time. With other work piling up, you give up getting the data you needed weeks ago. As a result, you will not be able to figure out the exact cause of lower sales and end up making decisions based on outdated and minimal data you were reported with. And the vicious cycle of inefficient operations continues.
If we take a close look, we can find so many missing opportunities in business operations. We first need to find a way to make data accessible to as many team members as possible.
The right data for people, when they need them
You cannot stop working with data. Simply using more solutions or investing more resources to increase operational productivity and efficiency will only slow down the business operations.
Your business is continuously evolving, changing, and growing. Your team requires different tools for each task they need to operate. Unfortunately, there is no one-size-fits-all solution to help everyone. Not to mention the programmers not having the time to support everyone. As a result, these operational cracks remain in your business.
So, how can we overcome this challenge? Or specifically, what kind of solution do we need to empower us to build the business apps we need?
Let us share the four factors you must keep in mind to overcome this challenge. Firstly, you should be able to create business apps with what you have. You shouldn’t be required to install or get more tools. Secondly, it should be easy to share and manage these business apps. Thirdly, you should be able to flexibly make changes to what you build. Lastly, it must be optimized for collaboration between all members across multiple teams, including developers.
Let’s assume that we found the right tool. Imagine a platform where all of the team members are working together for better and faster operations, extremely fast.
What right tool can do for you
Whichever tool you end up choosing, it must empower every one of your team members to access, process, and use data at the right time. Get rid of all the manual work you have been doing, the time you spent waiting around, decisions you made without data.
We, as entrepreneurs, startups, and growing businesses, dream of accelerating growth. Given the right tools, everyone in your team can directly contribute to making your business flourish.